The 90s are Kinda Back.

But wait, there’s more!

Affordable Luxury

Here's the deal: we make your favorite dupe fragrances in the same USA factory that produces a lot of the $$$$ designer stuff. Same high-quality ingredients, zero celebrity markup, none of that "luxury positioning" nonsense. Just authentic scents that actually last all day at prices that won't have you using it like liquid gold. Spritz away—your teenage self would be proud.

Our Story

Kinda began with a late-night eBay search for a discontinued bottle of GAP Grass. $299 for a vintage bottle? Yeah, no. But also... we NEEDED that scent back in our lives.

Because one whiff of that fresh-cut grass fragrance and suddenly we're back in 1996, strutting through the mall in our Doc Martens, butterfly clips keeping our hair out of our Lip Smackers, a JanSport backpack slung over one shoulder (never both).

We figured there had to be others like us who weren't willing to drop hundreds on eBay for a nostalgic high, but who'd definitely treat themselves to a meticulously recreated version of their favorite 90s scent.

No, we can't bring back AOL chat rooms or VHS tapes (thank goodness), but we can bring back the scents that defined a generation.

Woman with glasses lying on the grass on a sunny day, wearing a striped shirt and a studded black leather belt, with one art stretched toward the camera.

A GAP Grass love story

A GAP Grass love story ♡